Organic Socials
Art Direction / Graphic Design / Campaign

Creative Director: Jamie Spears
Art Director: Ayessa de Guzman
Copywriter: Ryan Paterson

Oral care is often overlooked but by incorporating shared experiences throughout the year, we are able to put dental care at the top of the mind.

This project portrays how Sensodyne Pronamel will interact on everyday social feeds through a new, fresh, and playful approach. Through cultural and calendar-based moments, each post balances educational and entertainment aspects, strengthening the awareness of Pronamel's benefits.

But also, who doesn't love Michael Jordan?