Spadina & Front Street OOH - November 2025
Art Direction / Graphic Design / Campaign
Creative Director: Tomas Soares
Art Director: Ayessa de Guzman
Copywriter: Ryan Paterson
Placed in one of Toronto’s busiest intersections, Front and Spadina, this out-of-home campaign clears a path to whiter teeth and protection with one toothpaste. Using media towers and a billboard, we turned GPS and travel into a route-style story with a polyptych that directs pedestrians towards a brighter smile.
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