Airport Activation - August/September 2025
Art Direction / Graphic Design / Campaign

Creative Director: Jamie Spears
Art Director: Ayessa de Guzman
Copywriter: Ryan Paterson

"There’s nothing worse than getting sick on the trip."

By meeting passengers at a moment of relevance and partnering free Emergen-C Crystal samples at a kiosk, the “Get Emergen-C Ready” campaign encourages passengers to pick up their Vitamin C as a pre-travel preparation essential. Designed for Pearson Airport and strategically placed throughout Terminal 1 from arrivals to departures, passengers are met with bold and playful visuals that will strike the high-traffic environments for a full media takeover.