Art Direction / Photography / Packaging
Branding Runner-Up
Art Directors: Ayessa de Guzman & Karl Dass
Photographers: Ayessa de Guzman & Karl Dass
Packaging Design: Karl Dass
Established in 2012, a Scent Marketing company based in Geneva had asked my graduating year to create a rebrand by producing a catalogue and a leave-behind, stirring up a bit of a competition. With a team that works to create scent identities in sync with the spaces, DAENA’s priority was to shape unique and memorable experiences for their customers.
To do this, we decided that DAENA needed a fresh start. To develop a cohesive identity, we decided to create new visuals that prioritize physical elements such as space, colour, and texture, to strengthen a sensory and emotional connection.
All images are presented without distortion all thanks to a diy soft-focus filter made with cling wrap and vaseline.
