"PERFORMANCE FIRST"

New Balance Ad Campaign
Art Direction / Production

Art Directors: Ayessa de Guzman & Karl Dass
Photographers: Maher Alshikhedder & Luiza Katz

About the Product

  • Debuted in 1982, MADE in USA
  • A revolutionary running shoe
  • New technology - FuelCell Foam
  • “The Dad Shoe”

Creative Strategy

Create a message-driven campaign that is alive and reinvented to showcase the original purpose of the 990s, Performance.

Creative Process - Moodboard & Sketch

Behind the Scenes (Yes, we bought a trampoline for this.)

Final Design